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Launch a career following college with our workbook The ABCs of Marketing Yourself.

Recent graduates and college students, regardless of major, school or GPA all needto communicate their value in today's challenging economy.   This is the single most important task students and graduates face in today's challenging economy. 

As Thomas Friedman of the New York Times wrote:

Whatever you may be thinking when you apply for a job today, you can be sure the employer is asking this: Can this person add value every hour, every day — more than a worker in India, a robot or a computer? Can he or she help my company adapt by not only doing the job today but also reinventing the job for tomorrow? And can he or she adapt with all the change, so my company can adapt and export more into the fastest-growing global markets? In today's hyper-connected world, more and more companies cannot and will not hire people who don't fulfill those criteria.

The following links provide examples of the web site that students created using MEAPA's The ABCs of Marketing Yourself: A Workbook for College Students.